Kia will deliver a big surprise to its users in the New Year | Digital Trends Spanish
A tremendous opportunity to show the world part of its new collection will have Kia Motors America in the traditional Times Square of New York.
It will be the opportunity to debut the Sorento 2021 SUV, but this presentation will be done in an unusual way.
The new creative campaign starring the toughest and most refined Sorento yet will air during the show Dick Clark’s New Year’s Rockin ‘Eve with Ryan Seacrest 2021 on ABC.
The campaign created by David & Goliath, Kia’s creative agency, includes a 30-second commercial titled “The world’s first storytelling machine”.
In addition to the outreach campaign, the Sorento will be featured on New Tradition’s spectacular digital billboards on the north façade of One Times Square, the building that started the annual New Year’s Eve ball drop tradition, in 1907. The Kia Sorento digital billboards will be on display during the month of January.
“Like everyone, we are ready to say goodbye to 2020 and welcome the new opportunities that 2021 will bring, including the arrival of the new Sorento, the most advanced SUV Kia has ever built,” said Russell Wager, Chief Marketing Officer. from Kia Motors America. “New Year’s Eve marks a new beginning and new opportunities. It is another opportunity to write our own history. The Kia Sorento, with its rugged capacity and comfortable, flexible interior, is perfectly equipped to take you wherever your story leads. “
Kia’s New Years Eve campaign kicked off on December 1 with an all-new Sorento SUV and Times Square “2021” numbers in tow, which it undertook from Kia’s headquarters in Irvine, California, on a road trip to across the country to bring the figure to One Times Square. Along the way, the Sorento stopped at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York. At selected points along the route, National Geographic documented the Sorento’s journey and helped bring the stories of these places to life through photos and videos.