Google tests Instagram and TikTok carousel in its search engine | Digital Trends Spanish
Google is testing a feature that will display Instagram and TikTok videos in the Google search app carousel for mobile devices.
The tool delivers the content in a similar way to what happens with the news, images, videos or the results of Twitter, but under the title of “short videos”, reported TechCrunch.
The company has confirmed that the feature is available on a limited basis in the mobile search engine, both through the app as in the web version.
The carousel would add content from Instagram, TikTok, Tangi – a Google project – Indian platform Trell and YouTube, which has also explored short video features.
When the video is pressed, the link takes to the web version of the social platform and not to the mobile application, even if it is installed on the device.
The tool, initially reported by Search Engine Roundtable, is an extension of the testing Google initiated in early 2020, when it introduced a short video carousel to Google Discover, the feed of the app Google mobile.
The implementation would aim to retain users looking for social video entertainment, rather than shifting to other platforms.
Although Google has had an agreement with Twitter since 2015 to index its content, it is not clear what the response will be from Facebook, owner of Instagram, and ByteDance, owner of TikTok.
It is not the same, but it looks like …
The short video carousel is different from Google Stories, which was rolled out in October 2020 to the Google search app for iOS and Android.
These stories consist of short-form video content created by Google’s online publishing partners, such as Forbes, USA Today, Vice, Now This, Bustle, Thrillist and others.