Facebook pages say goodbye to the “Like” button | Digital Trends Spanish

Facebook pages began to say goodbye to the classic “like” button, thus offering a more sober and readable presentation, as well as facilitating their administration, according to the design presented by the social network.

The format released in January 2021 not only eradicated the thumbs up, one of Facebook’s biggest symbols, but also the “like” count, which were replaced by the “follow” button and a follower count, respectively.

The goal is for your visitors to quickly see key information, such as your bio and posts. In this way, they will only show followers and have a dedicated timeline or “News Feed”, where users can join conversations, interact with their contacts and link with followers.

“We are removing ‘likes’ to focus on followers and simplify the way people connect to their favorite pages,” Facebook said in a post on your blog.

The features had started to be tested in July 2020 with pages of some public figures, such as actors, media, bands, content creators, and only on the mobile version of Facebook.

Why the change?

Another reason for driving change is that many have at some point given a “like” to a page, but over time they silence them from their news feed, because they are no longer relevant to their interests.

The follower count, on the other hand, is a more accurate indicator, because it shows how many people are actually receiving the content of a page.

Eventual modifications also seek to simplify the administration process. The owners of a page will be able to quickly switch between the personal profile and that of the page, it will facilitate the assignment of administration roles to create content, announcements or reply to comments, among other permissions.

Other characteristics were the reduction of notifications, grouping them when it comes to the same content, and a better visualization of the statistical data on the publications with the highest performance.

* Updated on January 6, 2021.

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