Ford seals ambitious alliance with Google and moves to Android | Digital Trends Spanish



Accelerating Ford’s transformation and “reinventing the connected car experience.” This is the goal of an ambitious alliance that the American carmaker reached with the tech giant Google.

As part of the new partnership, which will run for six years, future Ford and Lincoln vehicles will be powered by Google’s Android, apps and services starting in 2023.

In this way, the manufacturer’s next vehicles will have Sync systems that use Google Maps and Android voice recognition, in addition to opening the platform to external developers.

For some years now, Google has used Android to create infotainment systems for automakers.

The first sample of Android Automotive came in 2020 via the Polestar 2 and later with the XC40 Recharge, both from Volvo. In late 2021, General Motors brands also begin to move towards Android-based infotainment systems.

Regardless, Android-based infotainment systems are compatible with Apple CarPlay or Android Auto, so the alliance between Google and Ford won’t mean that iPhone users won’t be able to connect their phones to their new cars.

Crossing the limits

As part of the agreement, Google will be Ford’s provider of cloud services from the end of 2021, through the Google Cloud platform.

According to Ford, through this platform it plans to accelerate the modernization of product development, manufacturing and supply chain management, including exploring the use of artificial intelligence, among others.

To drive joint work, Ford and Google also established a new collaboration group called Team Upshift.

According to both companies, this group “will push the boundaries of Ford’s transformation, unlock personalized consumer experiences and drive disruptive opportunities based on data.”

If successful, Team Upshift’s work could translate into projects ranging from developing new retail experiences when buying a vehicle to creating data-driven deals, among other initiatives.

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