McDonald’s rehearses the sale of a veggie burger | Digital Trends Spanish
Next time you visit a McDonald’s, you will probably find a veggie burger option on the menu: McPlant. The restaurant, which for now limits its offering to beef and chicken products, studies the response of consumers in Denmark and Sweden to a hamburger made with pea protein and, to a lesser extent, with rice protein.
According to information published by Bloomberg, the tests will conclude on March 15, in Sweden, and on April 12, in Denmark. In both cases, the “meat” is supplied by the Californian company Beyond Meat, which specializes in the production of meat substitutes made with plant proteins.
After completing the tests, McDonald’s will analyze taking the veggie burger to other markets.
It’s a statement, the company said its new burger, which looks virtually identical to one made with beef and includes ingredients such as cheese, lettuce, tomato, pickles and toppings such as ketchup, mustard and mayonnaise, is an option for “flexible vegetarian” consumers. , because the food is prepared on the same grill where the beef and chicken are cooked.
McDonald’s CEO Chris Kempczinski says McPlant is the company’s answer to plant-based food consumption, which he called “a constant consumption trend“.
With its vegetarian burger, McDonald’s joins the trend of several fast food chains to offer products aimed at vegetarian consumers. Restaurants such as Burger King, KFC and Starbucks have included products made with plant protein on their menus.