What is Twitch? We tell you everything you need to know | Digital Trends Spanish
Twitch broadcasts and video games go hand in hand, giving millions of viewers and presenters a way to interact and share creative content with other people. Live broadcasts have grown in popularity recently, with Twitch being the most widely used platform for displaying video games. But what exactly is Twitch? How does it work? In this article we will tell you everything you need to know about the platform.
What is Twitch?
Founded in 2011, Twitch is a live video streaming platform, where you can watch almost any content you can think of, from cooking videos, music, Q&A sessions, etc., although the main driver of traffic is video game. It originally started as a spinoff from Justin.tv, with video games as the top priority. Twitch became so popular that it led to a complete rebrand of Justin.tv, transforming its name to Twitch Interactive in 2014. Finally, that same year, Twitch Interactive was acquired by Amazon.
On average, Twitch gets more than 15 million daily active users, with more than 3.8 million unique presenters in February 2020 alone.
How to access Twitch
Twitch is available on many platforms. You can visit the official website of Twitch to watch broadcasts or use the app, which is available on iOS, Android, Windows, Mac, PS4, Xbox One, and devices like Chromecast and Apple TV. If your device has internet access and allows you to use apps, you can probably use it for Twitch.
Creating an account is free, whether you are a streamer or a spectator. You need an account to comment on streams, as well as to subscribe or follow other content creators.
The purpose of broadcasts on Twitch
Keeping up with the latest video games can be expensive and time consuming. For this reason, some players prefer to tune in to a broadcast on Twitch, so they can get an idea of whether they will like a game before buying it. Sometimes reading a review is not enough; it is best to see the game in action. That’s where Twitch comes in.
In general, those who make this type of content show two video captures at the same time: one of the game itself and another of the person who is transmitting. This gives each video its own personality. You are not only watching the game, but also the streamer. However, keep in mind that there are not only games videos on this platform. Many popular musicians have turned to Twitch to earn money during the COVID-19 pandemic, due to the cancellation of all tours.
Some streamers get early access to upcoming games and partner with the companies in charge of the titles in exchange for publicity. So if you see your favorite streamer playing a game that’s coming out soon and you’re not sure whether to buy it yet, watching the stream could help you make a more informed decision.
After seeing content of your interest on this platform, you can end up connecting with the streamer. Maybe he sounds like fun to you, or maybe he has similar tastes to yours. It’s that connection that content creators (and viewers) need to keep the business running. Broadcasts are generally accompanied by a live chat, where viewers can communicate with the person who is broadcasting and the others who are watching. This is how the community of each streamer grows.
Twitch Affiliates and Partners
Many content creators can make a living from Twitch, through donations, subscriptions, and ads. You must become a Twitch Affiliate to earn money directly from the platform, which is earned by reaching a certain audience level, as well as other statistics. There are different ways to generate income as a Twitch streamer, but if you want to do it through the platform itself, you must become an affiliate.
To become a Twitch affiliate, you must obtain the following:
- 50 followers
- 500 total broadcast minutes in the last 30 days
- Seven days of issuance during the last 30 days
- Average of at least three simultaneous viewers
Once you meet these requirements, Twitch will invite you to become an affiliate so you can start earning money through the platform. Affiliates can generate income in different ways: Ads, Bits, and Subscriptions. Since 2019, those who have achieved Affiliate status share ad revenue with Twitch. Ads are played throughout the stream and the content creator has the ability to choose how often they appear.
Another way to earn income as an affiliate is with Bits. It is a virtual currency that allows viewers to animate the streamer. It is like a tip accompanied by an animated message that appears in the chat. The current conversion rate It is one cent per Bit.
They can also earn money with subscriptions at three levels: $ 4.99, $ 9.99 and $ 24.99 per month, which is reportedly split 50/50 with Twitch. Subscribers make monthly payments to a streamer for financial support, in addition to having access to special emoticons, badges, exclusive chats, and ad-free broadcasts.
The partners (partners) from Twitch, on the other hand, are on a higher tier than affiliates, with a few added perks. They receive the same benefits as affiliates, but also have access to a verified user badge, priority access to the support team, access to opportunities such as community meetings (Meet and greets), a transmission delay of up to 15 minutes, up to 50 emoticon slots and much more. Those who have become Affiliates can begin the path to becoming a Partner, which requires the following:
- Stream for 25 hours
- Stream on 12 different days
- Average of 75 viewers (simultaneous audience excluding hosts, reruns and premieres)
Once you have met these goals and have maintained them for 30 days, you can apply to become a partner, awaiting approval from Twitch.
Twitch Prime Subscription
The monthly subscription to Twitch Prime provides exclusive benefits to the most avid users. Fortunately, those who already have an Amazon Prime account automatically get a free subscription to Twitch Prime by connecting both accounts. Twitch Prime subscribers get access to the following benefits:
- A subscription to a Twitch channel
- Games and game content at no additional cost
- Twitch Prime loot to gift to other Twitch members
- Exclusive emoticons
- Additional chat colors
- Exclusive chat badge
- The option to save streams for 60 days (instead of just 14 days)
Those without an Amazon Prime account can subscribe to Twitch Prime for just $ 11 per month. This subscription gives access to exclusive content, whether you are a Twitch creator or just an audience member. Although there is no way to stream on Twitch without ads, there are several benefits to subscribing to Prime. Any user subscribed to Twitch Prime automatically gets unlimited access to free games, such as PUBG, Destiny 2 Y Madden NFL 20.
While the main premise of Twitch is that it is a platform for watching gamers and video games in action, Twitch has many other advantages and features to offer users. In addition to watching video game streamers, you can also watch Twitch users broadcasting cooking shows, delivering commentary on sporting events, or discovering new activities with an interactive audience. Half of the fun on Twitch has to do with interacting with the content creator and audience members in chat. Real-time messaging makes Twitch an active social platform and a great way to meet other people who share your interests.