What is the best time to post on Instagram | Digital Trends Spanish


You take amazing photos, with the best phone, you process them with the best app and the texts with which you accompany them are ingenious, funny and full of hashtags. So where are the likes? What could stand between your Instagram account and the glory? Perhaps you are simply posting them at the wrong time. We explain what is the best time to post on Instagram.

Jakob Owens for Unsplash

Each Instagram account (and the content posted on it) is different, and that makes it difficult to collect accurate and reliable information about the platform. Later, a scheduling app for Instagram, analyzed more than 12 million 2019 posts from accounts that have between 100 to 1 million followers, allowing the company to draw some basic conclusions. By no means are these statistics the final word, but they will give you a general idea of ​​the best time to post your photos and videos.

With the analysis of the posts of 2019, on average, these are the best times to publish on Instagram:

  • Monday: 6 am, 10 am and 10 pm EST
  • Tuesday: 2 am, 4 am and 9 am EST
  • Wednesday: 7 am, 8 am and 11 pm EST
  • Thursday: 9 am, 12 pm and 7 pm EST
  • Friday: 5 am, 1 pm and 3 pm EST
  • Saturday: 11 am, 7 pm and 8 pm EST
  • Sunday: 7 am, 8 am and 4 pm EST

Choose the hour

In an earlier study, Later consulted a good number of managers of social networks about when was the best time to post, and most did not have many doubts: during the lunch hour (from 11 am to 1 pm) and in the evening (from 7 pm to 9 pm). When doing so, you should also take into account your most active time zone. For example, if you’re in New York City, but most of your followers are in Los Angeles, you might want to post according to the Pacific time zone, and not the Atlantic time zone. In general terms, it is better to upload your photos and videos during the hours when you are not working – when you go by bus or subway, when you have lunch, when you leave work – and not during the hours when the vast majority are fulfilling their tasks labor.

Choose the day

Like the best time of day to post on Instagram, finding the correct day of the week is also a challenge. Some research suggests that Wednesdays and Thursdays promote the most interaction, although anecdotal evidence from managers Social media sometimes suggests otherwise.

Eaters Collective for Unsplash

Weekends tend to fail, depending on the type of Instagram account you are running, as well as the type of followers you have. If your Instagram account is aimed at your friends and family, for example, you may have better interaction on the weekends. But if you are looking to attract the attention of companies and businesses, you have to bear in mind that many of these are closed on weekends.

In general, it appears that posts made on weekends get less traffic than posts made on weekdays. However, if you are going to post “yes or yes” during the weekend, it would be better to avoid Sunday, since everything indicates that it is the day with the lowest traffic.

Find the “sweet” moment

Ultimately, the only way to ensure the most accurate information for your publishing needs is to track and manage your own analytics. If you are the owner of a business, or have an account with many visits, you can use the Instagram analysis tool, which allows you to see what time and what days of the week there is a greater interaction.

best time to post on Instagram

Besides the time frames, you will also be able to know other details about your followers. Instagram breaks down, for example, your location and age, aspects that are vital to understanding what type of content will work best across the board.

If you want to take things a step further, start recording your data in a spreadsheet. With this, or even with a graph paper, mark your posts, when you shared them, and how many likes or comments you received in a 24-hour period. After all, the more data you have, the more informed you will be. And yes, friends: here too information is power.

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