This is how Facebook will measure the impact of reducing political content | Digital Trends Spanish



Facebook announced on February 10 that it will temporarily reduce political content in the feed news, at least for a small percentage of users in some countries.

According to the company, the reduction of political content will begin this week for some users in Canada, Brazil and Indonesia, and will be applied in the following weeks in the United States.

This measure comes a month after the company announced that it will stop recommending political groups to users after the assault by Donald Trump supporters on the Capitol in Washington.

The intention of the platform is to find out how people respond to seeing fewer posts about politics in the news section.

How will you measure people’s reaction?

This kind of experiment responds to the comments that the social network has received lately. “People don’t want political content to take over their News Feed,” says Aastha Gupta, Facebook’s director of product management at a blog post of the platform.

In this way, the objective would be to improve the news section, “finding a new balance of content that people want to see.”

To do so, the company noted that it will survey people while testing these changes.

For now, political content on Facebook accounts for 6 percent. The social network has assured that it will explore a way to classify political content by using “different signals than those it had previously used.”

They have also explained that the content of government agencies and health organizations will not be part of these new changes.

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