What is Trafi and how is it entering Latin America | Digital Trends Spanish


The ability to plan, book and pay for various transport services within a city. This is how Trafi operates, an urban mobility platform of Lithuanian origin that made its entry into Latin America official.

Currently, Trafi operates in seven European cities, including Zurich (under the name Yuomov), Berlin (as Yelbi) and Munich (as MVG), but has now reached an agreement to offer its services in Bogotá, the capital. from Colombia.

Trafi’s technology is also used by Google, bike-sharing service Lyft, and Indonesian service platform Gojek, to name a few.

How Trafi works

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The company has the ability to capture transportation data to provide real-time route planning. Plus, it manages the payment system, which helps you differentiate yourself from your competitors.

According to slogan TechCrunch, in Bogotá it will meet all modes of public transport, such as buses, trams, taxis and electric bicycles. Users can use the single payment system to reserve and pay for each of them.

Among the features that Trafi offers are:

  • Real time: delivers information on transportation services in real time.
  • Nearby services: provides information on mobility options available within the location.
  • Intermodal mode: proposes combinations of up to three different modes.

Other cities

According to Trafi co-founder and CEO Martynas Gudonavičius, the idea is to take advantage of the arrival in Bogotá to expand to other cities in Latin America, such as São Paulo, in Brazil.

In addition to large cities, the company will seek contracts with smaller and medium-sized cities in the region. Anyone who issues digital tickets and has multiple modes of transportation is an alternative, Gudonavičius said.

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