Executive rules out that Apple Music has a free mode | Digital Trends Spanish

An Apple directive confirmed to the UK Parliament that streaming music service Apple Music will not have an ad-supported monetized free mode.

The announcement was given by Elena Segal, Global Director of Publishing for Apple Music during an appearance before the Committee of Culture, Sports and Digital Media of the British Parliament, in which the legislators expressly asked about the subscription plans of the service and the possibility of having a free modality at some point.

Segal ruled out this possibility, arguing that a subscription freemium, similar to that offered by competitors like Spotify and Amazon, would not generate enough revenue to “maintain a healthy ecosystem.” The executive also argued that monetizing Apple Music with ads would require Apple to create business profiles of its users in order to target personalized advertising. “That goes against our founding values ​​about respecting privacy,” Segal said. In recent months, Apple has launched a marketing campaign highlighting its emphasis on ensuring the privacy of its users, which contrasts with the policy of other technology companies such as Facebook and Google.

Unlike other music-on-demand services like Spotify or Deezer, Apple Music only offers subscription plans for a fee. Prices range from $ 4.99 for a student subscription, $ 9.99 for a single user, and $ 14.99 for a family plan for up to six people.

The service is also included in the Apple One package, which gives access to Apple Music, Apple TV +, Apple Arcade, and iCloud cloud storage. Plans range from $ 14.95 to $ 29.95 per month.

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